People trust Microsoft office because its bunch of software carries a trusted name behind it Bill gates. His CEO personal branding speaks for his calibers to IT across the world but his corporate frame is the budding culture of success of his company. Many public relations activities are held in the market to compel masses to give attention to such an allure of an individual personality. It creates out different philanthropy for CEOs. PR firms understand the hectic schedules of higher authorities of companies; they research for every minor trait of their personality and sew that impression in beautiful words in renowned magazines and newspapers.
They guide their clients to indulge in any social cause. It adds positive layers to their personality and many unattached users join the show immediately. It fulfills two motives with one arrow at one time. The epidemic in society gets a solution to improvement platform and a company experiences a drastic increase in its sales due to the dynamic image of its CEO in the market. CEO personal branding has various advantages such as risk-sharing, generation of royalty income, more sales income and greater customer trust in the product. Ignoring it can become the cause of your negative popularity in all directions.
ASCENDANT GROUP BRANDING 