Half of the reputation of a company can be attributed to the standing of its CEO and being a CEO is now a critical responsibility, not a nice to have. The major benefits of leadership participation in social networks include better communication, improved brand image, more transparency, and improved company morale. CEO Branding has never been a more important or relevant topic than it is in today’s highly charged business and economic climate. All companies are at the top of their game which place CEO branding near the top of their priority list. We always think that CEOs as a class being at near all-time lows but there is much work to be done in the arena of CEO Branding.
Most of CEOs understand the need to build brand equity at the corporate level or for products, services, intellectual property, etc. Some of them did not understand the substantial benefits that are created from increasing their personal brand equity. In high profile companies and you will likely find that their CEOs have not only established themselves as leaders inside their firms, but they are also perceived as industry heavyweights and power brokers to the external world. When a CEO is chosen as innovative leader by the media, it makes them more valuable to the company. He should know how to manage his/her brand equity, in turn, increases the brand equity of the enterprise because it benefits to the company.
ASCENDANT GROUP BRANDING 