Today CEOs are able to maintain a high profile because of social media-driven environment, business leaders which must earn the trust of, not only their investors and employees, but also their customers. It is very important for CEOs to make their public persona and build a strong online reputation. While some CEOs spending precious time controlling their online narrative and have an established social presence to make smart business decision.
If we talk about CEO reputation management then it is the face of the company, where the online conversation affects the public’s perception.
CEOs of company are under so much public scrutiny and highly visible targets for people who want to harm their online image means any individual with a computer can quickly cause serious damage to a CEO’s reputation. Some common reputation attacks are bad reviews, negative media reports, critical social media comments etc.
By using CEO reputation management CEOs craft their online reputations to earn customers’ trust. CEOs who support a controversial cause or say something overtly offensive will lose their reputation because it’s almost impossible to remove unfair comments or negative articles. A CEO’s reputation can directly affect the business, however and most important step in making sure that you are delivering the highest-level services to your clients.
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