In the successful companies’ CEOs have not only established themselves as leaders inside their firms, but they are also perceived as industry heavyweights and power brokers to the external world. By the media chief executive is viewed as an innovative leader, it makes them more valuable to the company. A CEO is very well knowing how to manage his/her brand equity, in turn, increases the brand equity of the enterprise. All the companies benefit from the chief executive’s ability to brand themselves and they work harder to retain their considerable talent.
CEO branding will increase your CEO brand equity that is good for adding value to your company’s brand, leveraging your earning power, and improving marketability. Some CEO Brands are built at the expense of others but successful brands are built on the success they have created for others. All the CEOs initially struggle with as their pride and building a powerful, sustainable and respectable image as a chief executive. When it comes to the media a CEO can try and remain invisible OR he can be a target for the media. A CEO can be a friend of the media and serve as a subject matter expert who is available as a resource.
ASCENDANT GROUP BRANDING 