Branding play an important role in the company, it must have a strong support from the CEO and corporate management and then give a unified direction to the company. Furthermore, brand equity can play the important roles like shaping the organizational culture, initiate organization wide cross-functional training, facilitate leadership and nurture the right mind set, skills and resources. Everyone in the company should be properly aligned with the brand values with the right mindset and belief and activities should be channeled towards this goal. Only CEO can effectively utilize these roles by involving himself in branding. CEO branding can define and defend the actions of a brand by realize full potential in any company, employees across functions must be educated about the significance of branding and its affect in any company.
A CEO should establish his thought leadership through media exposure, speaking, and publishing but he cannot declare himself as thought leader. A company should implement content marketing strategy for CEO reputation management that has the chief brand ambassador. Today CEO branding not only help in building brands, but they also give highly visible CEOs which become representatives of the brand itself.
ASCENDANT GROUP BRANDING 