To build your CEO Brand you have to define major results that you want to achieve in the next 12 months and develop a CEO brand statement. You should be transparent and share your CEO brand statement with key internal and external stakeholders and focus on your time, behaviours and communication aligned with your CEO brand. All the people want an emotional connection to the brands they are invested in, so it’s important for those brands to have a face. CEO brand strategy is the process of aligning your face with your corporate brand includes public relation activities, media interviews, philanthropy, articles, books, speaking engagements and employee treatment and CEOs need to be forward-looking in strategizing their brand.
A CEO can harness this power and create a bond with customers to kick-start CEO brand strategy by define and live his mission. He should reach his target audience to deliver brand directly to them. He should attend events and speaking engagements in alignment with his personal and corporate mission and write articles in publications that target audience reads to gain recognition for brand. He should maintain a positive presence and share his vision and victories which help to create and foster that strong.
ASCENDANT GROUP BRANDING 